Nelson Ops | Your Paid Media / PPC Campaign Specialist

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8 years of experience in biddable media advertising campaigns. Over £750k and 50+ accounts managed.
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Read Client Stories

Selected Clients

Client Stories

Dots.eco ▸
_{Trigger eco-actions through in-app events}
Virgin StartUp ▸
_{Startups meet government-backed funding}
Teledyne FLIR ▸
_{Advanced thermal and acoustic cameras}beatBread ▸
_{Music funding without giving up control}Terravesta ▸
_{Sustainable biofuel crop contracts}
USP.ai ▸
_{AI-driven image app}

Profile

I'm Jack, a freelance paid social and search advertiser based in the UK with over 8 years of PPC experience which began at a London marketing agency.

I specialise in lead generation and work directly with brands as well as supporting agency key accounts - slotting into global teams remotely and delivering paid media strategy, management and creative.

I've supported international startups looking for results for their next funding round, lean SMEs making a name for themselves and multinationals looking for cost-effective paid media support.
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My service delivers campaign strategy and management, ad creative, landing page strategy and reporting all in one package.

If you're getting ready to launch your startup's first PPC campaign or need a fresh pair of hands you can contact me on LinkedIn.

Testimonials

"As a startup, things can easily zig and zag at a rapid pace. Jack has been a steady presence in managing our digital user acquisition and adapting not only as our company quickly evolves but as the guidelines and regulations of Google and Apple do as well"

Eric Palumbo, Head of Growth Marketing at beatBread

"Jack has done a fantastic job for us, markedly increasing our lead generation and reducing our spend through targeted advertising online. His ability to refine and improve the targeting each month continues to deliver more value - highly recommended!"

Alex Robinson, CEO at Terravesta

"He delivered some superb PPC results for us increasing ROI and bringing new ideas and ways of working to the business to help maximise our account. A real pleasure to work with and someone who seeks to understand a business first"

Phil Younger, Co-Founder at The PharmPet Co

"Jack has planned, launched, and managed digital user acquisition at beatBread and has delivered great results. Jack has integrated himself well into the relatively unstructured and fast moving pace of our distributed and global team"

Peter Sinclair, CEO at beatBread

"I've worked with Jack on a diverse portfolio of projects and have been impressed by his professionalism and creativity. I'd be happy to recommend him and work with him again"

Robert Byron Goodchild, Corporate Partnership Manager at World Humanitarian Forum

"He helped to deliver over 200 quality leads for one of my clients. He's also very easy to work with, and as a result, he's now managing another campaign for the same client. I wouldn't hesitate to work with him again on other projects. Cheers Jack!"

Sophie Wilesmith, PR Manager at Terravesta

"Jack is a seasoned paid media specialist and he helped us at Dots.eco with our paid media strategy and execution. Jack combines rare in-depth analytical capabilities with design capabilities. I highly recommend him to anyone."

Daniel Madrid, Co-Founder at Dots.eco

See all testimonials on LinkedIn ▸

Process

Support for in-house marketing teams

▸ Grow your team and business at a fraction of the cost of a full-time specialist employee
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▸ Over 8 years working with SMEs, startups and multinationals, managing paid media campaigns across multiple channels and continents
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▸ Paid media strategy to lead campaigns across the right channels for your business

Support for agency key accounts

▸ Over 8 years working in-house and remotely with acclaimed UK agencies
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▸ Experience working with multiple key accounts with multinational global brands

▸ Done-for-you service from planning to creative, no hand holding required (though I might need your dev to add some code...)

Process

1 Listen to the brief: establishing timelines, addressable markets, relevant advertising channels, success criteria and customer pain points

2 Turning insight into content: work begins on copywriting and ad creative to address each audience across each channel

3 On-site work: Implementing tracking to measure customer behaviour on-site and recommending landing page improvements to boost lead generation

4 Reporting and optimisation: ongoing split-testing of different audiences, new advert creative, copy and landing page experiences

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Message On LinkedIn